Victoria ISD Communications Department Wins Gold MarCom Award for Welcome Video
The MarCom Awards honor excellence in marketing and communication and celebrate the creativity and hard work of industry professionals.
The Victoria ISD Communications Department has received a Gold MarCom Award in the Web Based Web Video Marketing category for its fully produced and directed welcome video that included featured appearances by leaders from Victoria College and Texas A&M University–Victoria. The recognition highlights the strength of VISD’s in-house creative team and its commitment to producing high-quality work that elevates the district and the opportunities available to students.
The 2025 MarCom Awards received more than 6,000 entries from across the United States, Canada, and 41 other countries. Entries were evaluated by industry professionals who look for work that demonstrates excellence in creative communication.
VISD’s award-winning submission was conceptualized, filmed, and produced entirely by the VISD Communications Department. The video features a historic collaboration among Victoria ISD, Victoria College, and A&M–Victoria to welcome the university’s new president, Dr. Christian Hardigree, and highlights the shared commitment to supporting students through a strong educational pipeline.
“This recognition is a reflection of the thoughtful and intentional work our team puts into every production,” said Ashley Alvarez, Executive Director of Communications. “Our goal is to create high-quality pieces that highlight VISD, elevate the opportunities our students have access to, and spotlight the partnerships that strengthen their pathway from school to future success.”
The welcome video represents the first communication project involving all three educational institutions in Victoria. Filming took place across multiple locations to showcase the unified support system available to local students.
The Gold MarCom Award adds to a growing list of honors earned by the VISD Communications Department. Since 2022, the department has received multiple Texas School Public Relations Association awards, including two Crystal Merit Awards, twenty Gold Star Awards, and fourteen Silver Star Awards.
MarCom Awards is one of the oldest and most respected creative competitions in the world, recognizing work from international agencies, Fortune 500 companies, local creative teams, and individual professionals.